WordReference Random House Learner's Dictionary of American English © 2026
good•will or good will /ˈgʊdˈwɪl/USA pronunciation
n. [uncountable]
WordReference Random House Unabridged Dictionary of American English © 2026- friendly nature or behavior;
kindness;
good feelings toward another;
benevolence. - Businessthe good reputation of a business and the high quality of its relations with its customers, considered as part of its value.
good•will
(gŏŏd′wil′),USA pronunciation n.
- friendly disposition;
benevolence;
kindness. - cheerful acquiescence or consent.
- Business, Mythology[Com.]an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
- bef. 900; Middle English; Old English gōd willa. See good, will2
- 1. friendliness. See favor.
'good will' also found in these entries (note: many are not synonyms or translations):